Fittings & essentials for bath and kitchen

Ideal.

The 2026 collection

Quiet hardware for loud kitchens

Sinks, mixers and fittings selected for how they feel on the hundredth morning — not just the first.

Quiet hardware for loud kitchens

Why Ideal

A tap is touched twenty times a day. It should earn that.

We select for weight in the hand, for finishes that age rather than wear out, and for mechanisms that stay smooth long after the showroom shine has gone. Every piece in the range has passed the only test that matters — daily use.

More about the brand
  1. 01/

    Materials first

    Brass cores, ceramic discs, 304 steel — the parts you never see decide how long it lasts.

  2. 02/

    Finish that survives

    Tested against water spotting, cleaning agents and the odd dropped pan.

  3. 03/

    Fit without fuss

    Standard fittings and honest dimensions, so installation is a morning, not a saga.

Buy once, fit once, then forget it's there — that's what good hardware should let you do.

The Ideal principle

Just landed

Latest arrivals

Honest warranties

Cover that reflects how long the piece is actually built to last.

Genuine materials

Brass, fireclay and 304 steel — named, not implied.

Same-day replies

Questions on stock, finish or fit answered before the day ends.

Fitting guidance

Honest dimensions and installation notes with every piece.

Planning a build or refit?

Tell us the room. We'll suggest the pieces.